Privacy Policy
Last Update:
www.vidrush.ai (our website) is provided by VidRush AI Studios LLP (trading as VidRush) whose registered address is 32 Kinburn Street, London, England, SE16 6DW (‘we’, ‘our’ or ‘us’).
This Privacy Policy applies to individuals, such as individuals who use our services, visit our website, contact us.
It also applies to individuals at our business customers. However, this Privacy Policy does not apply to business customers themselves. If you are a business customer, please review our Terms of Use for Business Customers [link] including the Data Protection Addendum [link].
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to the United Kingdom General Data Protection Regulation (UK GDPR). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to services we offer to individuals and our wider operations in the European Economic Area (EEA).
Given the nature of our website, we do not expect to collect the personal data of anyone under 13 years old. If you are aware that any personal data of anyone under 13 years old has been shared with our website please let us know so that we can delete that data.
This privacy policy is divided into the following sections:
What this policy applies to
Personal data we collect about you
How your personal data is collected
How and why we use your personal data
Marketing
Who we share your personal data with
How long your personal data will be kept
Transferring your personal data out of the UK and EEA
Cookies and other tracking technologies
Your rights
Keeping your personal data secure
How to complain
Changes to this privacy policy
How to contact us
What this policy applies to
This privacy policy relates to your use of our website and services only.
Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.
Personal data we collect about you
The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:
your name, address and contact information, including email address and company details
any billing addresses specified for your order
information to check and verify your identity, eg date of birth, OAuth tokens
location data
your billing information, transaction and payment card or other payment method information
bank account and payment details
details of any information, feedback or other matters you give to us by phone, email, post or via social media
your account details, such as username and login details
your activities on, and use of, our website
your personal or professional interests
information about the services we provide to you
your contact history, purchase history and saved items
information about how you use our website and technology systems
your responses to surveys, competitions and promotions
media, photos and/or videos that you upload and which feature or mention you
any personal data contained in the content you submit when using our services (such as prompts, queries, instructions or uploaded materials), the outputs generated in response, and related interaction data (including logs, usage patterns and configuration preferences)
information you provide when joining a waitlist, early access programme or beta testing programme (such as your name, contact details and expressions of interest in our services)
You must provide this personal data to use our website and the services on it unless we tell you that you have a choice.
Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on your use of our website or any services on it.
We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
How your personal data is collected
We collect personal data from you:
directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, purchase services via our website, post material to our website, complete customer surveys or participate in competitions via our website, interact with AI features of our services, or sign up to a waitlist, early access or beta programme; and
indirectly, such as your browsing activity while on our website; we will collect information indirectly using the technologies explained in the section on ‘Cookies and other tracking technologies’ below
We also collect personal data about you from other sources as follows:
from a third party with your consent, eg your bank or building society
from cookies on our website—for more information on our use of cookies, please see our cookie policy [link]
How and why we use your personal data
Under data protection law, we can only use your personal data if we have a proper reason, eg:
where you have given consent
to comply with our legal and regulatory obligations
for the performance of a contract with you or to take steps at your request before entering into a contract
for the purposes of a recognised legitimate interest, or
for our legitimate interests or those of a third party
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
The table below explains what we use your personal data for and why.
What we use your personal data for | Our reasons |
Creating and managing your account with us | To perform our contract with you or to take steps at your request before entering into a contract |
Providing services to you This includes processing user-submitted content which might contain personal data through automated systems to generate responses and deliver AI-driven functionality and may include the use of third-party AI and machine learning providers acting on our behalf to support that functionality This includes to manage waitlists and provide access to beta or pre-release versions of our services, including communicating with you about availability, updates and testing opportunities | To perform our contract with you or to take steps at your request before entering into a contract |
Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us | To comply with our legal and regulatory obligations And For our legitimate interests, ie to minimise fraud that could be damaging for you and/or us |
Enforcing legal rights or defending or undertaking legal proceedings | Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate interests, ie to protect our business, interests and rights |
Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website | Depending on the circumstances: —your consent as gathered by the separate cookies tool on our website—see ‘Cookies and other tracking technologies’ below —where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent, you may withdraw it at any time by changing the setting on the cookies tool which can be found here [link] (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn) |
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended (including analysis of user inputs, generated outputs and interaction logs where relevant to service performance and reliability) | Depending on the circumstances: —your consent as gathered by the separate cookies tool on our website—see ‘Cookies and other tracking technologies’ below —where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent, you may withdraw it at any time by changing the setting on the cookies tool which can be found here [link] (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn) |
Communications with you not related to marketing, including about changes to our terms or policies or changes to the services or other important notices | Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
Protecting the security of systems and data used to provide the services | To comply with our legal and regulatory obligations We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us |
Statistical analysis to help us understand our customer base | For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
Updating and enhancing customer records | Depending on the circumstances: —to perform our contract with you or to take steps at your request before entering into a contract —to comply with our legal and regulatory obligations —where neither of the above apply, for our legitimate interests, eg making sure that we can keep in touch with our customers about existing orders and new products |
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant | To comply with our legal and regulatory obligations |
Marketing our services to existing and former customers and third parties who have previously expressed an interest in our services | For our legitimate interests, ie to promote our business See ‘Marketing’ below for further information |
To share your personal data with third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency In such cases information will be anonymised where possible and only shared where necessary | Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate interests, ie to protect, realise or grow the value in our business and assets |
Voluntarily sharing relevant personal data with public authorities, regulators or other bodies exercising official functions in response to written requests where we consider disclosure is necessary and appropriate | For a recognised legitimate interest, namely to respond to a request from another organisation that needs the personal data for the purposes of carrying out its task in the public interest or exercising its official authority |
How and why we use your personal data—in more detail
More details about how we use your personal data and why are set out in the table below.
Purpose | Processing operation | Lawful basis relied on under UK GDPR and EU GDPR | Relevant categories of personal data |
Creating and managing your account with us | Collection, storage, and management of personal data to create and maintain user accounts | Necessary for the performance of a contract (Article 6(1)(b)) | Identifiers such as name, email address, account details, profile picture, personal data received from Google OIDC |
Providing services to you This includes processing user-submitted content which might contain personal data through automated systems to generate responses and deliver AI-driven functionality and may include the use of third-party AI and machine learning providers acting on our behalf to support that functionality | Use of personal data to deliver contracted services, including processing user inputs through automated systems, generating outputs, and facilitating AI-driven functionality (including via third-party providers acting on our behalf) | Necessary for the performance of a contract (Article 6(1)(b)) | Personal identifiers (e.g., name, address, contact details), financial information, service preferences, personal data contained in user-submitted content, generated outputs, and interaction logs |
Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us | Verification of identity and fraud prevention measures | Compliance with a legal obligation (Article 6(1)(c)) or legitimate interests (Article 6(1)(f)) | Personal identifiers (e.g., name, address, personal data received from Google OIDC, contact details), financial data, and transaction history |
Enforcing legal rights or defending or undertaking legal proceedings | Use of personal data in legal claims or defences | Regarding personal data generally, legitimate interests (Article 6(1)(f)) Regarding special category personal data (if any), necessary for the establishment, exercise, or defence of legal claims (Article 9(2)(f)) | Legal correspondence, personal identifiers, contractual data, and any data relevant to the legal matter |
Customising our website and its content to your particular preferences | Analysis of user preferences and website interaction | Legitimate interests (Article 6(1)(f)) | Online identifiers, browsing history, and preference data |
Retaining and evaluating information on your recent visits to our website for analytics purposes (including analysis of user inputs, generated outputs and interaction logs where relevant to service performance and reliability) | Collection and analysis of website usage data | Legitimate interests (Article 6(1)(f)) | IP addresses, cookies, browser type, device type, operating system, usage logs and behavioural data |
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or other important notices | Addressing and sending communications to you as required by data protection laws, ie: —UK GDPR or Data Protection Act 2018 —the EU GDPR | Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(c)) | —your name, address and contact information, including email address and telephone number and company details —your account details (username) —communication history |
Addressing and sending communications to you as required by other applicable laws, ie: —Consumer Rights Act 2015 —Online Safety Act 2023 | Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(c)) | —your name, address and contact information, including email address and telephone number and company details —your account details (username) —communication history | |
Addressing and sending communications to you about changes to our terms or policies or changes to the products or other important notices (other than those addressed above) | Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you | —your name, address and contact information, including email address and telephone number and company details —your account details (username) —communication history | |
Protecting the security of systems and data used to provide the services | Monitoring and securing IT systems | Legitimate interests (Article 6(1)(f)) | Login credentials, IP addresses, and system logs |
Statistical analysis to help us understand our customer base | Aggregation and analysis of customer data | Legitimate interests (Article 6(1)(f)) | Aggregated data derived from personal data, ensuring anonymisation where possible, demographic and transactional data |
Updating and enhancing customer records | Maintenance and improvement of customer databases | Legitimate interests (Article 6(1)(f)) | Contact details and account information |
Disclosures and activities necessary to comply with legal and regulatory obligations | Sharing data with authorities and maintaining compliance records | Compliance with a legal obligation (Article 6(1)(c)) | Identification and transactional data |
Marketing our services to: —existing and former customers —third parties who have previously expressed an interest in our services | Sending marketing communications | Legitimate interests (Article 6(1)(f)), i.e. to promote our business and services to existing and former customers and third parties who have previously expressed an interest | —your name, address and contact information, including email address and telephone number and company details and marketing preferences |
Sharing personal data with third parties in connection with corporate transactions | Transfer of data during mergers, acquisitions, or restructuring | Legitimate interests (Article 6(1)(f)) | Personal identifiers, business-related and transactional data |
Voluntarily sharing relevant personal data with public authorities | Disclosure of data in response to official requests | Compliance with a legal obligation (Article 6(1)(c)) | Relevant data as requested by authorities |
How and why we use your personal data—Special category personal data
Certain personal data is treated as special category to which additional protections apply under data protection law:
personal data revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership
biometric data, genetic data
data concerning health, sex life or sexual orientation
We do not knowingly or willingly collect or process special category data.
You must not provide (e.g. input or upload) special category data to us. Doing so is a breach of our terms of use with you. Special category data is not required for us to provide services to you.
We acknowledge you and other users might inadvertently provide special category data when you interact with us. For example, where you upload materials or instructions to our AI system. We therefore have measures in place to handle such data securely, including where such data may be incidentally processed through automated AI systems, in compliance with our obligations under UK GDPR and EU GDPR – see ‘Keeping your personal data secure’ below.
If you are aware that any special category data has been shared with us, please let us know so that we can delete that data.
How and why we use your personal data—sharing
See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.
Marketing
We may use your personal data to send you updates (by email, text message, telephone or post) about our services, including exclusive offers, promotions or new services.
We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by:
contacting us (see ‘How to contact us’ below); or
using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts.
We may ask you to confirm or update your marketing preferences if you ask us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
Who we share your personal data with
We routinely share personal data with:
third parties we use to help deliver our services to you, eg payment service providers and providers of AI and machine learning services who support core functionality of our services
other third parties we use to help us run our business, eg website hosts and website analytics providers
our banks
We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.
We or the third parties mentioned above occasionally also share personal data with:
our and their external auditors, eg in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations
our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
public authorities, regulators and other bodies exercising official functions, where they make a written request for personal data they need for their public task or official functions and we decide it is necessary and appropriate to disclose it
other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations
Who we share your personal data with—in more detail
More details about who we share your personal data with and why are set out in the table below.
Recipient | Processing operation (use) by recipient | Relevant categories of personal data transferred to recipient |
AI and technology service providers This includes providers of AI and machine learning services | Process data on our behalf to support core functionality of the services, including processing user inputs, generating outputs and supporting AI-driven features | Data submitted through the service, including user inputs, generated outputs, account data and related interaction logs (as required for the relevant service) |
Payment service providers | Payments made to us, whether online or by phone, are processed by our third-party payment processing providers | Contact Data Payment Data |
Identity and account management / website service providers | Authenticating your identity, creating and maintaining user accounts | Identifiers such as name, email address, account details, profile picture, personal data |
Analytics providers | Retaining and evaluating information on your recent visits to our website for analytics purposes | IP addresses, cookies, browser type, device type, operating system, usage logs and behavioural data |
Hosting and cloud infrastructure providers | Web and data hosting services, ie stores a copy of your personal data on computer equipment so it can be accessed by us | All data |
Legal and other advisors, regulatory authorities, courts and government agencies | to enforce our legal rights, or to protect the rights, property or safety of our workers, or where disclosure is permitted or required by law | All data |
Who we share your personal data with—further information
If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).
How long your personal data will be kept
We will not keep your personal data for longer than is necessary for the purposes for which it is processed, including to satisfy any legal, regulatory, tax, accounting or reporting requirements. For example:
we retain user profile and account information for the duration of your account;
where you contact us, we may retain correspondence and related records for a reasonable period to manage your request and for audit purposes;
data generated through use of the service (such as user inputs, system outputs and related logs) may be retained for limited periods to support service delivery, security and improvement; and
we may retain certain technical logs and usage data for a limited period to maintain the security and performance of our platform.
Different retention periods apply for different types of personal data. You can find out more about our retention periods by contacting us (see ‘How to contact us’ below).
If you delete your account, we will delete or anonymise your account data [after 6 years], except where we are required to retain certain information to comply with legal or regulatory obligations, to establish, exercise or defend legal claims, or to detect or prevent fraud or misuse of our services.
Where personal data is retained for legal or regulatory reasons following account deletion, we will ensure that access to such data is restricted and that it is used only for those purposes.
Following the end of the applicable retention period, we will securely delete or irreversibly anonymise your personal data.
Transferring your personal data out of the UK and EEA
Countries outside the UK and EEA have differing data protection laws, some of which may provide lower levels of protection of privacy.
It is sometimes necessary for us to transfer your personal data to countries outside the UK and EEA. This may include transfers arising from our use of AI and technology service providers. In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.
Under data protection laws, we can only transfer your personal data to a country outside the UK/EEA where:
the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the UK GDPR. A list of countries the UK currently has adequacy regulations in relation to is available here https://www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation.
in the case of transfers subject to EEA data protection laws, the European Commission has decided that the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy decision’) further to Article 45 of the EU GDPR. A list of countries the European Commission has currently made adequacy decisions in relation to is available here https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en.
there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
a specific exception applies under relevant data protection law
Where we transfer your personal data outside the UK or EEA, we do so on the basis of an adequacy regulation or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the UK GDPR and/or EU GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time, we will not transfer your personal data outside the UK/EEA unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.
Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.
Transferring your personal data out of the UK and EEA—further information
If you would like further information about data transferred outside the UK/EEA, please contact (see ‘How to contact us’ below).
Cookies and other tracking technologies
A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies, web beacons, action tags, single-pixel gifs on our website. These help us recognise you and your device and store some information about your preferences or past actions.
For further information on cookies, web beacons, action tags, single-pixel gifs, our use of them, when we will request your consent before placing them and how to disable them, please see our [insert link to Cookie Policy].
Your rights
You generally have the following rights, which you can usually exercise free of charge:
Access to a copy of your personal data | The right to be provided with a copy of your personal data |
Correction (also known as rectification) | The right to require us to correct any mistakes in your personal data |
Erasure (also known as the right to be forgotten) | The right to require us to delete your personal data—in certain situations |
Restriction of use | The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data |
Data portability | The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations |
To object to use | The right to object: —at any time to your personal data being used for direct marketing (including profiling) —in certain other situations to our continued use of your personal data, eg where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims |
Rights in respect of automated decision-making | Where significant decisions (those which produce a legal or similarly significant effect on you) are made using your personal data and based on solely automated processing with no meaningful human involvement, you have the right to have certain safeguards in place to protect your data subject rights, freedoms and legitimate interests. These safeguards include giving you information about the decision and enabling you to make representations, obtain human intervention, and contest the decision In addition to also requiring the above safeguards, significant decisions made using special category personal data and based on solely automated processing are only permissible in certain specified scenarios (eg where you have given your explicit consent for the decision to be made using such data) We do not make any such decisions based on data collected by our website. While we use automated processing to generate outputs, these do not constitute decisions producing legal or similarly significant effects about you. |
The right to withdraw consents | If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time You may withdraw consents by contacting us (see ‘How to contact us’ below) Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn |
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below).
If you would like to exercise any of those rights, please email us—see below: ‘How to contact us’.
When contacting us please:
provide enough information to identify yourself (eg your full name, address, account name and customer or matter reference number) and any additional identity information we may reasonably request from you, and
let us know which right(s) you want to exercise and the information to which your request relates
Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. E.g.
We limit access to your personal data to those who have a genuine business need to access it. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality.
If you engage in an email exchange with us, whilst we cannot guarantee the security of email communications, your email correspondence will be stored securely on our email.
If you make a payment to us online, we will never retain a copy of your credit or debit card details. Our third-party payment processors will securely retain and process the information they need to process your transaction.
Before introducing any new systems or technologies relevant to the processing of your personal data, we will where necessary and appropriate undertake and complete a data protection impact assessment (DPIA) identifying any associated risks.
Should you become aware of special category data having been provided to us, uploaded to our AI system, processed through our automated systems or appearing on our website, such as by you in error, you can contact us using our details under ‘How to contact us’ or by making a formal complaint [link]. On receipt of such a report, we will act quickly to delete any special category data that has been brought to our attention.
We also have procedures to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you want detailed information from Get Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org . Get Safe Online is supported by HM Government and leading businesses.
How to complain
Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’).
You also have the right to lodge a complaint with the Information Commissioner. They may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.
Changes to this privacy policy
This privacy policy was published on [insert date] and last updated on 1 June 2026.
We may change this privacy policy from time to time—when we do we will inform you via our website or by email.
How to contact us
You can contact us by email if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
